Digital Disruption and the Tourism Industry

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten” – Bill Gates

20 years ago you booked flights, accommodation and tours through a local travel agent, purchased a few guide books and set off. Communication was postcards, snail mail and landline phone calls. Today travel is researched, booked and paid for online and communication is through smart phones, skype, instant messaging and social media. We are living in an age where information is readily accessible online and instant is the norm. Technological change has been rapid and unrelenting and the tourism industry has been hit hard. Google is taking over the travel world and middle men are replaced by Metasearch engines like Webjet.